5 NAPKIN
Complete Re-Branding
2022
Group Project with Serena Annucci & Mariyah Bibi.
Conceptualization
Branding
Animation
This project is the complete re-brand of the restaurant chain, 5 Napkin Burger. I focused on the company research, brand identity, dynamic logo design, iconography, and subway videos.
DE WITT
CLINTON PARK
Complete Wayfinding Re-Branding
2022
Conceptualization
Branding
The existing wayfinding singage works, but needs to be improved for DeWitt Clinton Park. Most of the signs are easy to read, but large blocks of text are not. This text needs to be broken up in a more legible manner. I feel that the use of white text on dark background does not work for this park. The same maple leaf symbol is used throughout the park to label different areas. I will create a diverse set of icons to distinguish different parts of the park from the rest. This goes for the same with color; only dark green is used throughout the signage. Color will be used to produce hierarchy and coding throughout the park.
ROCKVILLE CAMERA
Complete Re-Branding
2021
Conceptualization
Branding
This was my capstone project for my Communications Design AAS program. The prompt was to re-brand an existing company. I focus on the logo, 3D activation site, store space, film rolls, print advertisements, a magazine, t-shirts, and an Instagram page.